The Corporate Beast

posted by Jeffrey on Tuesday, September 20, 2005 at 11:00 AM

*I've moved, and my posts have come with me! Check out my new blog at*

Well, so much for my new office. I just found out that the Starbucks company, including the one that just opened up down the street from our house, is apparently more of a corporate money mongering beast than I realized. Did you know that Starbucks stores are NOT free wi-fi hot spots?!?! Yeah, you have to pay to get a T-Mobile Hotspot Account! At $9.99/day or $29.99-$39.99/month I think I'll pass--I mean crap, I'm already paying 4.50 for a cup of coffee! What's going on here? How, and more importantly why, would ANY coffee joint not have free wi-fi to offer to their patrons??? Isn't that just good ole' plain marketing? If I'm a Starbucks sales analyst I'd be thinking, "Hmm, free wi-fi = more patrons + longer visits = increased coffee sales." Hmm, maybe they should hire me! Sorry, ranting over...

I do know that this unfortunate learning experience is enough to make me NOT consider T-mobile as a cell phone provider next year when our Sprint contract runs out (though it's not their fault I guess), and it's borderline enough to make me refrain from throwing a bone (or $$$) at the Starbucks company as well. But alas, I fear that lack of other alternatives to satisfy those late night coffee cravings and conversation venues will drive me yet again to the belly of the beast named Starbucks. Maybe I'll use this as motivation to considerer pursuing my jazz lounge/coffee bar/Laundromat idea. Hey, don't knock it 'til you've heard the whole story...


Blogger Rick said...

I'm with ya on Starbucks Jeffrey...T-mobile hot spot can pound sand!

September 20, 2005 12:18 PM

Blogger Jeffrey said...

ha ha ha...yes it can! *boooo, hisss, grrrr*

hey, not gonna be able to make it tonight rick, but I'll holla atcha later...

September 20, 2005 1:45 PM

Anonymous Britt said...

Jeffrey, I'm sorry to be a complainer, but you have no room to speak about high wi-fi rates. I pay $21,000 a year to have wi-fi in the campus Starbucks. Yes, it is very nice to have, but I would much rather pay the $39.99/month. haha! Just thought I would throw that in there for ya! Take care.

September 21, 2005 9:35 AM

Blogger Jeffrey said...

ha ha ha! too true. Please tell me that Ouachita has wireless internet campus wide for that price?!?!

September 21, 2005 9:38 AM

Anonymous Britt said...

You better believe that they do! It's so nice to have. I love it.

September 21, 2005 11:18 AM

Blogger Rick said...

Panera Bread is opening in the old hickory blvd shopping center next to kroger! FREE WI-FI!

Nothing like making a bro's Friday am. ;)

September 30, 2005 5:18 AM

Blogger Jeffrey said...


thanks for the tip rick!

September 30, 2005 7:58 AM


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